# Epitom > Epitom is the full-stack Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) platform. It measures, tracks, and improves how brands and websites appear across AI answer engines — including ChatGPT, Google Gemini, Google AI Overviews, Perplexity, Microsoft Copilot, and Claude — by auditing visibility, share of voice, sentiment, position, and citations, then generating prioritized action plans. Epitom is a product of V AND N AI Private Limited. ## Core Capabilities - **AI Answer Engine Tracking**: Monitors brand visibility and recommendations across 12+ AI answer engines (ChatGPT, Google Gemini, Google AI Overviews, Perplexity, Microsoft Copilot, Claude). - **Proprietary AEO Metrics**: Scores GEO Visibility (0–100), Share of Voice, Answer Depth, Sentiment, Recommendation Position, and Competitive Context. - **Prompt & Citation Intelligence**: Identifies which user prompts reference your brand, which cite competitors, and exact URL citations. - **AI Buyer Personas**: Generates AI-native customer personas based on real generative query patterns. - **Action Plans & Content Generation**: Delivers prioritized technical/content recommendations and produces AEO-optimized articles. ## Free AEO Micro-Tools - [Free AI Visibility Audit](https://tryepitom.com/free-audit): Runs a 20-point technical check on any URL for AI crawler access, structured data, llms.txt, and answerable passages with a 0–100 score. - [AI Crawler & robots.txt Checker](https://tryepitom.com/tools/ai-crawler-checker): Tests site robots.txt against a catalog of 48 AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended, etc.). - [llms.txt Generator](https://tryepitom.com/tools/llms-txt-generator): Scrapes any domain and generates a spec-compliant llms.txt file ready for deployment. ## Pricing & Plans - **Starter ($89/month)**: ChatGPT tracking, 20 prompts tracked, daily automated runs, email notifications. - **Growth ($299/month)**: 3 answer engines tracked, 100 prompts, monthly AEO-optimized content, competitor analysis. - **Enterprise & Agency (Custom)**: Up to 10 answer engines, multi-brand workspace management, custom API access, and agency pitch tools. ## Comparison Guides - [Epitom vs. Manual ChatGPT Checks](https://tryepitom.com/compare/epitom-vs-manual-chatgpt): Detailed comparison between manual prompt testing and automated multi-engine AEO tracking. - [Epitom vs. Profound](https://tryepitom.com/compare/epitom-vs-profound): Feature and pricing comparison for AI search analytics platforms. - [Epitom vs. Peec AI](https://tryepitom.com/compare/epitom-vs-peec-ai): Analysis of prompt tracking, citation tracking, and AEO action plans. ## Key Definitions The full AEO/GEO glossary is located at https://tryepitom.com/glossary. - **Answer Engine Optimization (AEO)**: Optimizing digital content and brand authority so AI answer engines recommend and cite your brand in answer outputs. - **Generative Engine Optimization (GEO)**: Structuring page architecture, schema markup, and content to maximize retrieval by LLMs and AI crawlers. - **GEO Visibility Score**: A 0–100 metric measuring how frequently and prominently a brand appears across relevant AI queries. - **Share of Voice (SoV)**: The percentage of total category mentions earned by a brand compared to its competitors in AI-generated answers. ## Key Pages & Documentation - [Home](https://tryepitom.com/): Platform overview, metrics, and instant audit scanner. - [Free Audit](https://tryepitom.com/free-audit): 0-100 AEO site audit tool. - [Tools Hub](https://tryepitom.com/tools): Suite of free AEO micro-tools. - [Comparisons](https://tryepitom.com/compare): Competitive matrix and comparison guides. - [Glossary](https://tryepitom.com/glossary): Canonical AEO & GEO terminology index. - [Blog](https://tryepitom.com/blogs): Strategy guides on AI search visibility. - [Sales](https://tryepitom.com/sales): Book a product demo or talk with the AEO team. ## Organization & Contact - **Company**: V AND N AI Private Limited (https://www.vandn.ai) - **Product Website**: Epitom (https://tryepitom.com)